Why I left MailChimp for Mailerlite -Complete Mailerlite Video Tutorial

When you make the decision to start a blog, your next move should be to start building your email list. An email list will allow you the opportunity to learn more about your audience’s needs so you can create content, products, etc. that will resolve their problems.

Building your mailing list is not an easy feat, so you need to make sure that the email service provider you choose works for you. MailChimp is the default email service provider bloggers choose because it’s free for the first 2K subscribers and relatively easy to use. Those were two of the main reasons why I chose MailChimp. In fact, that’s why I started creating MailChimp tutorials on automations and segments.

However, lately, I had been growing a bit frustrated with my most recent MailChimp email campaigns. I go into my reasoning more in the below video, but if you’re looking for the CliffsNotes version it’s because I noticed a dip in my open rates. I know there are a lot of factors that can go into this such as headlines, day and time of day sent, etc.

When you know you’re providing quality content, it’s extremely disheartening to see those types of results. Then I came across a couple posts on social media mentioning that MailChimp’s emails usually have low open rates because they tend to get stuck in spam or the promotion folder in Gmail.

Needless to say, I decided to “investigate” by taking a portion of my list and started to test  MailerLite.  I can honestly say that I’m upset that I didn’t switch to Mailerlite sooner! Not only were my open rates higher with Mailerlite, but there were a variety of other features that I feel Mailerlite does better than MailChimp.


Mailerlite’s interface has a much more modern user-friendly interface. The drag and drop builder and templates offer more aesthetically pleasing options that MailChimp (especially with the built-in photo editor). It’s a lot easier to locate features like creating segments, create forms, etc.

I can easily see how my email is going to look on a desktop or mobile. I’m able to schedule my emails to be delivered based on my subscriber’s time zone which is a feature that you have to pay extra for in MailChimp.

However, one of the features I’m most looking forward to is the tagging feature that Mailerlite literally just released the other day (I will be creating another follow up video regarding this feature very soon).


I like the reporting features in Mailerlite better than MailChimp mainly due to the interface appearance. Again, it’s easier to quickly locate and gather the information that I need.

The Click map is one of my favorite Mailerlite reporting features. The click map is a visual representation of all the links that your subscribers clicked on in your email campaign.


Even though MailChimp offers you the opportunity to have more subscribers on their free plan, you MailChimp is going to be much more expensive for you in the long run. Take a look at their pricing plan.

Why I left MailChimp for Mailerlite

Mailerlite offers 24/7 email support for ALL of their plans. MailChimp only offers support for their paid plans.

I already know that Mailerlite is awesome, so now it’s your turn to see for yourself. Sign up for Mailerlite click on this link to get started and watch the complete Mailerlite tutorial below. Don’t forget to download your free Email Series Automation Guide by clicking right here.

Mailerlite Video Key markers

  • My email marketing provider journey 7:45
  • Mailerlite Dashboard Walkthru 8:49
  • Campaign Walkthru 12:55
  • Create a folder 13:24
  • Subscriber group 14:17 to 24:21
  • Segment 17:18 to 21:12
  • Forms 24:55 to 37:16
  • Install Forms and locate Form URL 37:16 to 41:09
  • Landing pages 41:21 to 46:26
  • Automation 46:38 to 1:03
  • Regular Campaign 1:04 to
  • Schedule the campaign 1:08
  • Choose campaign Schedule1:11
  • A/B Split Campaign 1:12
  • Auto Resend 1:12:08
  • RSS Campaign 1:13:35

I’m curious to hear your thoughts about Mailerlite. Be sure to join us in the Goal Slayers Facebook Group and our Pinterest Board.


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12 Comments on Why I left MailChimp for Mailerlite

  1. Hi Tosha!

    This is such a well written post. I’m currently with MailChimp, and only have about 10 subscribers. I’ve been seeing a lot of other content showing the benefits of MailerLite, and I feel like you’ve solidified my decision to switch. Thanks for sharing, definitely looking forward to reading more from you!

    – amateurtwinmom.com

    • You’re welcome! Definitely make the switch early while your list is small. Changing providers when your list is larger can sometimes be a pain. Be sure to subscribe to my blog/YouTube channel for more tutorials. Thanks for your comment! 🙂

  2. Hi Tosha! I find this post reaaaaaaaaaaaaally helpful, thanks a lot! I’m just starting on building my email list and this had helped me a lot. I just have a question. So my blog has 3 niches: travel, money, and life. I want my subscribers to be able to choose which content they want to receive (because you know, they might unsubscribe at once when they receive stuff they aren’t interested in)

    So can I do this in MailerLite? Perhaps in the sign up form or when I send my first email? Thanks in advance 🙂

    • Hi Peng,

      This is a good question. You can do this, but I think it’s way too long to write. I’m going to create a video response and contact you once it is available. Thanks for your comment. 🙂

  3. I’m also glad I started with MailerLite! I’m shocked that all the automation & reporting is available on the free plan. I’m devoting January to setting up funnels & automations and can’t wait!

    The click map is also my favorite 🙂 Thanks for your overview!

    • Hi Brennan,

      That’s exactly how I felt! Part of the reason I delayed in switching to Mailerlite was pure laziness. I didn’t want to switch out all of my links-LOL However, I knew once I saw all of the services available to me I had to make the change. I’m glad I did. I’m especially excited about the increase in my open rates. Thanks for your comment! 🙂

    • Hi LeeAnn,

      I wish I immediately started with Mailerlite. That would have made my life much easier. When I start my second blog, I will make sure to do so. Lesson learned! Thanks for your comment. 🙂

  4. I’m a techie, but I definitely agree that MailChimp’s interface is not very intuitive. Mailerlite is much more user-friendly.

    They are also adding more features like tagging that make it even easier to segment your subscribers.

    I think you’re going to like Mailerlite. Thanks for your comment!

  5. I am with Mailchimp right now and just use all the free features. I do find the dashboard rather confusing and have to research all the steps before I can even begin start sending emails. I don’t find it very intuitive. While some features are easy to use, others do require at least basic knowledge of HTML and see a bit overwhelming. Thank you for sharing the alternative, I pinned this post as well.

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