How to stop being your own worst enemy

Be honest. Have you abandoned your New Year’s resolutions to launch your business? No need to feel ashamed. In fact, according to numerous studies, most people abandon their New Year’s resolution within a month. Now there are a variety of reasons why this happens, but I believe the main forces driving this statistic can be attributed to fear, patience, and consistency.

The good news is that even though you got off to a rocky start, it’s how you finish that truly matters. I don’t want your dreams of launching your business to end up on the sidelines.  It’s time to get to work on how we can go about resurrecting your goals so you to make it to the finish line in style.

Kick analysis paralysis to the curb

The struggle with fear is REAL! Have you delayed making a decision because you’re afraid of making the wrong one? I know I have and I’m sure you have as well. It’s been the story of my life for as long as I could remember. I used to be the queen of overanalyzing my problems. I can create a pros and cons list that would go on for days. The sad thing is for some unknown reason I would still end up with a tied list of pros and cons. Only I could somehow defeat the purpose of a pros and cons list…

If you’re nodding your heading in agreement because this is you, I’m here to tell you there is light at the end of the tunnel. After doing some much-needed soul searching, the main reason I was so afraid of making a decision is because deep down, I was worried about what other people would think if I made the wrong decision.This was ridiculous for a variety of reasons:

• You can’t worry about what other people think of you. Comparing yourself to other people establishes a defeatist mindset. It’s impossible to speak death and expect to have a positive mindset.
• I am not a robot. I am human. Therefore, I will make mistakes in life.
• Mistakes are how we learn. I’m not advocating going out there and intentionally making mistakes because I try my best to learn from those made by others. However, I’ve found that the lesson tends to really “click” if it’s made by me.
• The things you fear could be a blessing in disguise. The issues you face are often not life or death. Some of the things I feared did happen. Guess what? I didn’t drown.  My world didn’t come crashing down.  In fact, having my fears manifest themselves demonstrated that I am a lot tougher than what I thought. Oftentimes, my setback was a setup for a comeback.

If all of this sounds familiar to you, most likely you probably have delayed opening your business because you’re afraid of how you’re going to stack up against the competition. You need to kick this mindset to the curb and focus on your strengths. Your strengths will always overshadow your weaknesses. Even though there’s nothing new under the sun, only you possess the ability to uniquely convey your message in a way that will resonate with your potential audience.

Have patience grasshopper

Once you have found your message, you want nothing more than to share it with the world. So it’s incredibly disheartening when you pour your heart and soul into (insert the platform of your choice—i.e. blog post, podcast, etc.) your message and you’re met with deafening silence. Oftentimes, this will leave you feeling inferior. You’re going to go through a period of wondering if your efforts to start your business are in vain.

You need to remind yourself that there’s no such thing as instant gratification. You have to put in the work. The formula for a successful business is to have a solid plan and patience. Patience is one of those virtues that has never come easy to me. If I do ‘A’ then I immediately want to see ‘B’. Life doesn’t work that way.

Starting a successful business is not for the faint of heart. Unless you’re one of those get rich quick schemers, a solid business is going to take time to get off the ground. You will need to allow yourself time to grow and the only way this will happen is if you remain consistent.

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Channel your inner tortoise

Anything worth having in life is going to require a commitment.  You will inevitably feel like you want to give up, but in order to experience success you can’t give up. One of the main reasons people never pick up traction in their business is because they keep looking for that one “magical” tool, concept, etc. that is going to make them a millionaire overnight. I hate to break it to you, but this is not going to happen.

Success comes to those who are diligent and consistent in satisfying the needs of their audience. There’s nothing wrong with experimenting with different platforms, concepts, etc. but do it in a way that doesn’t drive you insane and you’re able to efficiently track your progress. Choosing to jump on the webinar bandwagon is a recipe for disaster if you’re painfully shy when you could have gone the route of guest posting or done a podcast. Again, choose the platforms, concepts, etc. that you can use to produce consistent valuable content that will play to your strengths and allow you to connect with your audience.

I truly hope I inspired you to resurrect your dream of launching your business. If you’re not sure where to start, you’re in the right place. My next post will discuss a step that is the most important, yet, often skipped—market research.

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