Creating valuable content is imperative if you wish to be successful in your email marketing endeavors. You're clearly on the right track if you're getting people to sign up for mailing list.
However, in order to ensure that your subscribers remain engaged, you need to make sure that you segment your email list. It is essential to segment your list in order to ensure that the content that you created truly resonates with those on your list.
Everyone is going to be at different stages in their online journey. They are either at start, drive or thrive and it's up to you to ensure that the content you create uniquely addresses each of their needs.
Once you have addressed the aforementioned, then you will have the parameters you need (i.e. categories, occasions, etc.) to effectively segment your mailing list. All of the major email providers offer this as a feature in their plans, but the one I decided to create a video for is MailChimp.
MailChimp is one of the most cost effective companies you can use to build your email list. You can have an email list of up to 2k subscribers before you will be charged. MailChimp allows you to create lists, opt-in forms, email automations, email campaigns, etc.
Enough rambling from me, check out the below video in order to learn how to segment your email list using MailChimp.
Don't forget to download our email series automation planning guide.