Creating valuable content is imperative if you wish to be successful in your email marketing endeavors. You’re clearly on the right track if you’re getting people to sign up for mailing list. However, in order to ensure that your subscribers remain engaged, you need to make sure that you segment your email list. It is essential to segment your list in order to ensure that the content that you created truly resonates with those on your list. Everyone is going to be at different stages in their online journey. They are either at start, drive or thrive and it’s up to you to ensure that the content you create uniquely addresses each of their needs. Once you have addressed the aforementioned, then you will have the parameters you need (i.e. categories, occasions, etc.) to effectively segment your mailing list. All of the major email providers offer this as a feature in their plans, but the one I decided to create a video for is MailChimp.MailChimp is one of the most cost effective companies you can use to build your email list. You can have an email list of up to 2k subscribers before you will be charged. MailChimp allows you to create lists, opt-in forms, email automations, email campaigns, etc. Enough rambling from me, check out the below video in order to learn how to segment your email list using MailChimp.Don’t forget to download our email series automation planning guide.
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8 Comments on How to Create a Segment with MailChimp
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This is a very helpful tutorial. I love MailChimp and use segmenting, but I do wish MailChimp wouldn’t count subscribers twice when they are on two different lists.
Glad you enjoyed the tutorial! I absolutely hate the fact that they double count as well. Super frustrating! The only way I get around this is by making sure that every week I move over folks from the various opt-ins onto my “main” list. Hope that makes sense! It’s a pain, but I truly have a feeling as more email companies enter the market they will change this feature. They now offer automations for free (that just started back in May). Fingers crossed! Thanks for your comment! 🙂
Thank you! There’s always something to learn with Mailchimp!
Yep, I feel the same way. Thanks for your comment! 🙂
Bookmarking this!! I have been struggling with getting results from my newsletters. Thank you!
Try playing around with the days and times that you send your email. If you’re struggling with getting people to sign up to your newsletter, take a look at your lead magnet (if you don’t have one, you definitely need to create one). If you’re not sure about what type of lead magnet your audience is looking for then create a survey and ask them what issues they may be experiencing. Then you create a lead magnet that will solve their problem. Hope that made sense, but if not check out this post: https://starengu.com/its-time-to-launch-your-blog-drive/ Thanks for your comment! 🙂
Thanks Tosha, for this awesome tutorial! It´s very helpful for me. I wasn´t really aware of how to use the segment section and what it would be good for. You also mentioned a couple of reasons why it is useful. A whole world of new opportunities for me, now 😀
Hi Pia,
I’m glad you found the tutorial to be helpful. Segmenting is extremely powerful. This was just one reason out of many reasons as to why you would want to learn how to segment your list. I think I may update this post with a more comprehensive list of reasons to segment your list. I’m glad this post opened new doors for you. Let me if you have any questions. Thanks for your comment! 🙂