Strategy

15 Gift Ideas for Your Favorite Entrepreneur

15 Gift Ideas for Your Favorite Entrepreneur-Starengu

 

It’s that time of year again. The holidays are finally here!  If you’re a planner like me, I’m sure you are probably working on your shopping list. I’m fairly confident that you have an entrepreneur on that list. There is an increase of people who decided to invest in themselves by starting their own business by creating a blog.

Oftentimes, when you’re starting your own business you have limited funds (I am speaking from experience). Therefore, it would be extremely helpful if someone purchases a gift for you that it is something that they can use to aid in their business endeavor.

In case you’re wondering what type of gift to get your favorite entrepreneur, here are fifteen great gift ideas that your favorite entrepreneur is going to love:

1.) A computer

If you have the cash to spare and REALLY want to freak out your favorite entrepreneur then a new computer will always be the way to go! Every entrepreneur knows that your computer is the lifeline of your business. You will be lost without having one. Regardless of whether you are a Mac or PC user, the below computers should suit your needs.

2.) Wireless Mouse

I love wireless products. I see no point in using cords when you have a wireless option.  I’m a huge fan of Logitech computer accessories. I typically purchase computer accessories from Logitech because I end up keeping them forever.

3.) Online courses

When you decide to invest in yourself, you may not be familiar with or know all of the obstacles that you may face during your online journey. When you’re just starting out, you may not be able to afford outsourcing things like creating your website, creating branded documentation, etc. These courses are going to help your favorite entrepreneur quickly get up to speed.

  • Master Your Niche: Learn how to determine and validate your niche, create new market space and improve your content marketing efforts.
  • Brazen Brand & Design: This course was specifically created for my design challenged friends. Learn how to design like a boss.
  • Slay with WordPress: Learn how to build a website that reflects your personality and conveys your message.
  • Cheers to Your Courcess: Discover how to create a course that your audience will benefit from without going crazy in the process.

 

15 Gift Ideas for Your Favorite Entrepreneur

4.) WordPress Theme 

Once your favorite entrepreneur has learned how to create their own self-hosted  WordPress website, they will eventually have a desire to make changes to their site. I truly love purchasing themes from these shops. They are SEO and user-friendly, stylish and cost-effective, so you can’t go wrong with any of these themes.

5.) Content Calendar

Content marketing is one of the best ways to generate leads for your business. Starting a blog can be overwhelming. However, the content calendar I created is going to help you organize your content, create a library, track your progress, etc. This Excel-based custom-made content calendar will help you stay motivated in your quest to create engaging content.

 

Content Calendar Testimonial

 

15 Gift Ideas for Your Favorite Entrepreneur

6.) Mic

If you’re going to start making YouTube videos, podcasts or create your own course, then you need to have a good mic. Listen to the video in this post and you will see why it’s important to invest in a good mic-LOL (This is an older video and I was testing out a mic. I plan on retaping this video with my new one). You can have the best information in the world to share, but if your audio is horrible people aren’t going to listen.

They will be focused on trying to look for a way to close your page. Don’t let this happen to your favorite entrepreneur!  The below mics will do the trick for the majority of your favorite entrepreneur’s audio needs.

7.) Webcam

We live in a world where you can put a face to a client’s name without ever meeting them in real life. We can easily conduct meetings via Skype or via some other video conferencing platform. In order to ensure a pleasant video conferencing experience, I highly suggest that you do not rely on your computer’s webcam.

Everyone knows that computer webcams are horrible (it would be nice if someone addressed this issue, just saying…). Therefore, you can count on these webcams to make sure that everyone can truly see each other.

 

8.) Camera

I know a lot of people use commercial use sites like UnSplash, Pixabay, etc. when they need to create content. There’s nothing wrong with doing this (provided you are 100% that those images truly are commercial use and aren’t stolen), but when you take your own pictures or flatlay arrangement then you know for a fact that your pictures won’t be seen on other websites.

Many of the smartphones can take decent pictures, but if you know that you’re going to be using a lot of photography on your site then you should look into getting a professional camera. This camera is one of the most popular professional cameras for beginners.

9.) Recording software like Camtasia or Screencast-O-Matic

Somewhere along the way your favorite entrepreneur is going to get tired of writing blog posts. It’s inevitable. When it comes to trying to show someone how to use a tool it’s a lot easier to use video than print screens.

ScreencastOMatic

If you’re looking for recording software then check out one of these. In case you’re wondering Camtasia is my favorite, but I actually teach a course on how to use all three of them in our Cheers to Your Courcess which teach you how to create your own course, record and edit video, etc.

10.) Disk storage space

Many of the laptops don’t come with a ton of storage because it’s assumed that you’re going to use the cloud. I ran out of disk space pretty quick because I really do prefer to save my information to my laptop.  You can secure your data using these storage spaces.

11.) Headphones

If you like working in coworking spaces, coffee shops, etc. you’re going to want to invest in a good pair of headphones. I love listening to music or practicing my Spanish while I’m working.

12.) Custom Calendar

I love my Google Calendar, but I still love creating customer calendars using Shutterfly. I thoroughly enjoy making a calendar every year (I even give them away as gifts). Life is full of ups and downs. When I’m having a bad day, they serve as a reminder of all the good times that I had throughout my life. Seeing those memories keeps me motivated to keep going and to never give up.

13.) Business Cards

I realize that everything has gone digital, but let’s face it, there are moments when technology fails us. It’s a lot more impressive to hand someone a business card than your contact information written on a scrap of paper. I truly enjoy ordering my cards from Moo because their printing quality is consistent (unlike Vistaprint) and they have fantastic customer service.

14.) Standing desk

As someone who has worked from home for the past 6 years, it’s not good to sit at a table all day long. If you don’t have a table high enough to place your computer on then you should invest in a Varidesk. Not only will you help your posture but you will also be able to burn off some extra calories.

15.) Fitbit

It is so EASY to gain weight when you’re striving to build your empire. I know from experience. The 30lbs I gained seem to have come out of nowhere… I lost the weight and I’m going to be sharing my journey on a new blog that I am in the process of creating.  A Fitbit can help motivate your favorite entrepreneur to stay in shape.

 

BONUS: Books

Your favorite entrepreneur is going to go through ups and downs throughout their journey. Here is a list of business and Christian books to help them stay motivated:

 

 

What else should be on this list?  Are you looking for an opportunity to share your content with others? Check out our brand new group called Goal Slayers!

Starengu

Why it’s important to take time out to invest in yourself

Why it's important to invest in yourself

Ever since I was a kid, my mom has always preached to me that is important to invest in yourself. It’s been many moons since I graduated from college, but I remember my college graduation ceremony like it was yesterday. I was elated and relieved because I had finally obtained the “key” (or so I thought) to unlock my dream job. It was also a sense of relief to me that I no longer had to keep up with the insane schedule of working from 8am to 4:30pm and then attending class from 5:45 pm to 9pm four days a week. I somehow maintained this insane schedule for four looong years. I was finally done!

I paid my dues and now it was time to experience success. However, as I grew older I quickly began to realize that true success involves your ability to continually invest in yourself.

In case you don’t have time to listen to the video in its entirety, below are points that I discuss in the video:

Degrees aren’t magical

When you invest in yourself you realize that your degree will only take you so far in life. You still have to do the work. You will be left behind if you don’t keep up with the new technology and concepts that are happening within your industry.

Your knowledge may not always be appreciated when you invest in yourself

I’ve worked with and for people who had all sorts of fancy degrees. Yet, these folks still somehow manage to be a few fries short of a happy meal.

When people notice that you’re starting to invest in yourself, some will go out of their way to get you to “dumb it down” so you can be on their level. Don’t fall into this trap. Force these folks to elevate themselves so they can be on your level.

Increase your creativity

When you invest in yourself, you will enhance your ability to see a variety of ways to solve an issue. You’re going to feel more confident in your ability to demonstrate the new skills that you learned. Once you feel comfortable with the skills you learned, you should think about teaching a course. If you’re not sure how to create a course or would be interested in receiving course creation assistance, I would be more than happy to assist you.

Diversify your income

Investing in yourself forces you to be more aware of opportunities outside of your 9 to5. When you start gaining new skills, you will realize that you have way more potential than what you may be able to demonstrate on your job. You’re going to end up taking the initiative to look for ways to gain income from doing something that you love.

Start a blog or start a side hustle

Take time to showcase those skills to the rest of the world!  Be sure to create a side hustle focused on providing services or selling products that you’re confident you will be able to deliver. Start a blog to chronicle your journey so you can look back on your progress.

These are my main reasons why I feel that it is important to invest in yourself.

Why do you feel it is important to invest in yourself? How do you invest in yourself? I’d love to hear your thoughts. Don’t forget to join us in the Goal Slayers Facebook Group

Why it's important to invest in yourself

15 Side Hustles to Help You Make More Money

15-side-hustles-to-help-you-make-more-money

Money doesn’t grow on trees, but the list I’m sharing with you may cause you to feel otherwise (especially if you’re a blogger).  Regardless of where you are in your online journey, bloggers can take comfort in knowing that there are still opportunities to make additional income outside of monetizing your blog.

Even if you’re working a 9 to 5 be sure to check out these sites and side hustles because some of them can even be done at work. Don’t worry, I won’t tell on you. 🙂 

Many of the sites and side hustles that you find on this list are tasks don’t require much effort. Many of these side hustles are also fun. My favorite one is at the end of this post!

Enough rambling from me, it’s time to hustle!

Survey Sites/Search Engine Testing

As someone who worked for a market research company, I already know what lengths companies are willing to go through in order to get data they can use to improve their products.

If the thought of your opinion being used to improve to your product or service excites you, then you definitely need to filling out these surveys. Below are legitimate (emphasis on legitimate) survey sites that you can sign up for in order to get compensated for your opinion.

SurveySavvy

Inbox dollars

User Testing

WhatUsersDo

Get paid for shopping

Get paid for shopping? Yes, please! That’s exactly what will happen when you use these apps. Some of these apps request you to “check in” when your at the store so you can get points or scan certain items so you can get points. These sites allow you the ability to gain points that you can turn in for cash or gift cards.

Ibotta

ShopKick

Ebates

Start a blog

It’s important that if you decide to start a blog, that you do so with the intention that it’s about a topic that excites you. If you’re the type of person that craves instant gratification, then do yourself a favor and skip this side hustle. If you’re just doing it for the money, you’re going to be sorely disappointed.

Starting a blog is easy. Don’t don’t let the tech side of setting up your blog scare you. I created a course to help you build and customize your own blog called Slay with WordPress.  but maintaining and promoting it is a whole different story. I’m not stating this to scare you, but just warning you to think of this side hustle as one that is more of a long term investment. You can anticipate the amount of success to expect based on how much time you devote to your blog.

Below are some of the sites and tools that I use to operate Starengu. If you’re interested in seeing my entire list then be sure download our resource list. I wanted to specifically share the below items because they have affiliate programs. Getting paid for using a product that you already know and love is icing on the cake. You might as well get your slice. 😉

Siteground: I have tried different hosts and can hands down state that Siteground is the BEST. You can read more about my experiences right here. In the event that you choose a different hosting company, do yourself a favor and make sure that you steer clear of the the EIG companies.

TryInteract Quizzes: People love taking quizzes just as much as I love creating them. If you love the taking Buzzfeed style of quizzes you’re going to love this tool. You also have the ability to create your own type of “Buzzfeed” style of quiz. I still love Typeform, but if you’re looking for a change you should check out this TryInteract.

BluChic  / Creative Market / StudioPress / Restored 316 / Thrive Themes: If I’m building a website, these are my go to places to purchase my themes.

NameCheap: I know a lot of people use GoDaddy (I used to as well), but I stopped once I found NameCheap or Siteground.  Both offer the ability to have domain privacy for free for the first year.

Adobe -I get it. Photoshop can be a bit intimidating (I used to feel that way). However, after several tutorials later I definitely feel a lot more comfortable with Photoshop and use it to create my T-shirts. Photoshop offers a lot more flexibility than Canva, Visme and PicMonkey.

Tailwind: If you are trying to build your email list, you really need to be on Pinterest. I’ve known about Pinterest for a while, but always put it on the backburner because I thought it was too cumbersome. It does involve some work up front, but once you get your system down you will start seeing results in a short period of time.

Camtasia: If you’re developing a course or doing YouTube tutorials, you should check out Camtasia. It’s a little pricey, but it’s definitely worth it because allows you a lot of premium capabilities and its user-friendly.

Freshbooks: Great accounting software for small businesses (the invoicing feature is my favorite).

Grammarly: You never get a second chance to make a first impression. You want to make sure people focus on your content and not your typos.  Grammarly is the BEST online grammar checker.

Sign up for affiliate networks

Affiliate networks can help you gain additional income from the products and services that you already love. Being compensated to share products that you love is icing on the cake. Regardless of what your niche may be can be found on one of these networks.

Share your talent by teaching or selling your content

Dabble: I LOVE Dabble! I’ve actually attended several classes via Dabble. Side note: My favorite was the soap making class. 🙂 After I finish working on my latest course, I plan on teaching a workshop via Dabble.

 

Thinkific: I am a firm believer that everyone has a talent. The best way to showcase your talent is to create your own course. If you would like to learn more about why I chose Thinkific, check out this post.

Teachers Pay Teachers: Educators seeking to make extra cash should consider selling their content to this site.  

Sell Digital Product

If you’re selling digital products like ebooks, templates, bundles, etc. then you should choose to sell your products through one of these companies. You’re able to

Offer your services

The below sites offer you the opportunity to find all types of work in a variety of industries. I love using the below sites to look for work voice over, social media management and course creation service type of work.

  • Upwork / Freelancer /  People per hour: Honestly, if you’re looking for higher pay (especially when it comes to design) Upwork tends to be the best.
  • TaskRabbit: This site is great for hiring people to run errands, everyday chores and can even put together your furniture (they were recently bought by Ikea). If you’re willing to put together furniture, you’re the REAL MVP in my book.
  • Fiverr: Don’t let the name fool you. If you have been toying with the idea of freelancing but not quite sure if it’s for you, check out Fiverr. You can list a variety of services that you’re willing to do for $5. However,  freelancers on Fiverr tend to make more money because they upsell additional services to the original $5 service they offer.
  • Textbroker: Great site for article and content writers.

Sell your makeup/ Share your favorite clothing items

  • Glambot: You can use this site to sell your new or pre-owned makeup products.
  • Maven: Create a board with your favorite products, share the board and receive a commission when someone makes a purchase. It’s like a monetized version of Pinterest solely for the healthy and beauty industry.

Starengu's Slay with WordPress

Become a local tour guide

My friends always tease me because I know and love Chicago. I’ve lived here all of my life because there’s so much to see and do. My friends have often told me that I need to be a tour guide. I’m always taking people to new places, restaurants, etc. and I can even tell you some history about the buildings, neighborhoods, etc.

Needless to say, I was thrilled when I found out about the below sites. They allow locals to create their own itineraries and tourists have the ability to hire you to be their guide. I’ve known about these sites for awhile, but I’m definitely going to be doing this next year (I was too busy working on my courses this year).

Make deliveries for Amazon

Amazon Flex: Make deliveries for Amazon.

Rent your sports equipment

Spinlister: You can use this site to rent your bike, surf or snow equipment.

Lose weight

Healthywage: You make a bet on how much weight you will lose. You will get paid if you have achieved and maintained your goal at the end of the challenge.  

Create T-Shirts

Print on demand is an awesome and fun way to make additional income. Even if you feel like you aren’t creative, you should seriously consider getting into the print on demand industry (especially T-shirts). You would be surprised at how many text based T-shirts are making a killing on Amazon. If you’re a designer, you seriously need to take a look at incorporating this into your side hustle game.

Merch by Amazon is the BEST option out of all of these. However, please note that there is a long wait list to join, so you might as well join. While you’re waiting to get accepted work on your keyword search capabilities and T-shirt designs so you’re ready to upload as soon as you get accepted into the program.

I’m still new to Merch by Amazon, but I’m definitely starting to accumulate a list of free or low cost resources that will help in your quest to be successful on Amazon Merch. One of my favorite resources is Lisa Irby’s, The Passive Shirts Profit Podcast. This podcast has tons of great info. If you’re interested in receiving the complete list of my favorite Amazon Merch resources then click here.

I’m sure there are a lot more side hustles out there, but these are the main ones that I have been incorporating into my routine. Do you have additional sites that should be added to this list? Let me know in the comments!

Did you enjoy this post? If so, please be sure to spread the love and share it. It would be very much appreciated! 🙂

Starengu15 Side hustles to help you make more  money

How to Create and Embed Social Share Links within a PDF

Social Share and Embed Codes

One of the best ways to build your email list is to create a lead magnet. A lead magnet is valuable content (i.e. checklist, cheat sheet, etc.) that your audience desires to receive in exchange for providing you with their email address.Getting people to provide their email address is not an easy feat to achieve. Therefore, you have to make the most of your opportunity. One way to do so is by creating social share links that you embed within your lead magnet.Check out the below tutorial and don’t forget to download our Social Share Links Guide.

Starengu's Social Share Links and YouTube Code

It’s Time to Launch Your Blog – Drive

This is part 2 of 3 in of the It’s Time to Launch Your Blog Series. If you would rather watch this series, then click here to access the video course.Click here to download the It’s Time to Launch Your Blog Workbook.

It's Time to Launch Your Blog Post Template

This is part 2 of 3 in of the It’s Time to Launch Your Blog Series.If you would rather watch this series, then click here to access the video course.Click here to download the It’s Time to Launch Your Blog Workbook.

Phase 2: DRIVE

Quick NavigationIt’s time to build your house (aka your website)!Where will you live?What does your house look like?Managed WordPress vs. Regular HostingInstall WordPress and upload your Premium ThemeConsistent creative evergreen content is your goal.Make sure your website is optimized for search engines.How else can I attract my audience?What is a lead magnet and why do I need one?Create your marketing campaignJust checking in…

Pin Me 

Pin Me-Starengu's It's Time to Launch Your Blog

In the first part of this series, we created the blueprint for our business. Now it’s time to put those plans into action. Enough rambling from me, let’s get to work!

It’s time to build your house (aka your website)!

If you’re launching your online business on a shoestring budget, one of the best ways you can reduce your operating costs is by creating your own website with a killer blog. Now before you start saying, “I don’t know how, “or “That sounds too hard,” you need to kick that negative mindset to the curb.

You got this! You can and you will create your own website. Just stay calm and carry on to following the below steps.

Where will you live?

Think of your website as your house. Where do you want to place your website? It’s important to decide where you want your website to be hosted. I would seriously think twice about moving into any “EIG neighborhoods.”

Check out the articles below and you will see my cause for concern.

In case you are experiencing difficulties choosing your hosting company, below are some non EIG recommendations:

  • Siteground **(They are fantastic!)
  • WPEngine
  • GoDaddy

What does your house look like?

Think of your website as your house. It’s important to build your house on a strong foundation. This same principle applies to choosing your website platform. The platform that you choose must be responsive (the website looks great regardless of what device it’s being viewed), user-friendly and affordable.

There are several types of platforms to choose from, but if you are looking for the two best options that meet the aforementioned criteria, then consider the below options:

  • WordPress: It’s a powerful content management system that many people use to develop their websites or blogs. Plus, you will be in good company because 26% of the web is powered by WordPress. I always use WordPress when I build my websites because it’s powerful and user-friendly.
  • Squarespace: In the event you do not want to use WordPress, this is the only worthwhile user-friendly alternative. Please note that maintaining a Squarespace site is more expensive than WordPress.

Starengu It's Time to Launch Your Blog Workbook

Managed WordPress vs. Regular Hosting

If you couldn’t already tell, I’m #TeamWordPress all the way. So please note that even though the rest of this series will be centered on WordPress, there are still components that may help you should you decide not to use WordPress.

Even though you chose to build your website using WordPress, you need to determine how much you are willing to pay to customize and maintain your site. You need to ask yourself the following questions:

  1. Is cost an issue?
  2. How much maintenance are you willing to perform by yourself? Do you want to “outsource” some of your responsibilities?
  3. Do you want to have complete control over your capability of how you customize your website (i.e. which plugins you can install on your site)?
  4. Do you want to have access to EVERY part of your website so you can manually make coding adjustments?
  5. Do you want to assume responsibility for the technical aspects of your website (maintaining WordPress updates, security, backing up your site, etc.)?

If cost isn’t an issue and you truly have no desire to make extensive “renovations” (i.e. customizations) nor wish to maintain it, then a Managed WordPress is the way to go.

If cost is a concern, but you’re willing to do most of the heavy lifting to get your house to look exactly the way you want it complete with your ability to choose your own appliances (plugins, edit your theme, etc.), then purchase regular hosting. I have used both options and highly recommend going the regular WordPress hosting route.

Install WordPress and upload your Premium Theme

Now that you know where your house will be located and what type of house you want to create, it’s time to start building. Regardless of whether you chose managed or regular WordPress, you will need to install WordPress (each method takes about 5 minutes). Once this is complete, you need to “paint” the exterior of your house. You want to make sure that you pick the right colors, decorations, etc.

The way to do this for your website is by purchasing a premium theme. Yes, there are tons of free WordPress themes available online but you don’t want to use these. Spend the extra cash and purchase a premium theme. I’ve seen some as low as $15. Obviously, you need to shop around and purchase the one that best suits your needs. Free WordPress themes can turn out to be an extremely expensive mistake for a variety of reasons (i.e. failure to keep up with WordPress updates).

There are a variety of sites that you can use to purchase your Premium WordPress Theme, but I highly recommend the following themes:

I have built sites using both of these themes. If you’re a visual learner like me, check out the below video tutorial that is apart of our Slay with WordPress course demonstrating how to purchase a domain and install WordPress.

Consistent creative evergreen content is your goal.

You mastered crafting your brand’s identity and created your WordPress website so now it’s time to start creating content that will engage your audience. The struggle is real when it comes to producing high quality content. There are way too many folks regurgitating the same common sense information.

Obviously, you don’t want to be that person. Even though there’s nothing new under the sun, if you want to be viewed as unique, then you will need to find a different angle to approach your subject.

In order to keep your audience engaged, you need to G.R.A.B their attention. This is an acronym I created to help me organize my content regardless of the format of your content (blog post, video, etc.).

Generate a thought provoking headline

Relevant topic that addresses the problems your audience is facing

Actions that your audience should take to resolve their problems

Be empowered to put those actions into practice

We go into much further detail in our Master Your Niche course about creating content because it truly does play an integral role in your business. Creating valuable content can be time consuming. One of the main ways you can tackle this feat is by creating an editorial calendar.

The main purpose of a content calendar is to plan out your content and social media activities. Don’t let the thought of creating a content calendar scare you. It will save you from hours of sitting in front of the computer trying to figure out what to write or share. It definitely keeps me from going insane and I’m confident you will find it to be beneficial. 

Make sure your website is optimized for search engines.

Your content deserves to be seen, so we need to make sure that it is optimized. If you’re operating on a shoestring budget, search engine optimization (SEO) is going to be extremely important for you. In order for your website to receive the attention it deserves, you have to make sure that it appears in the search engines. This is where the marketing research that you conducted back in Lesson 1 is really going to get a chance to shine. You will need to think like your customers.

If you want to gain free (aka organic) traffic to your website, then it needs to be optimized with the keywords relating to the topic of your website. When people type those words or phrases into the search engine the goal is to have your website appear within the search results. If your customers were in need of XYZ, what terms would they use to help them get their answer?

Now, this is NOT an easy feat. Especially when it seems like Google changes their algorithm every five minutes…However, I don’t want you to throw in the towel. There are still things that you can do to help improve your SEO. The top three things I want you to right now are:

  • Get your blogging game on: This is why every website needs to have a blog (if you’re using Word Press this can easily be configured into your site). Blogs not only allow you to establish your expertise but the additional content will help increase your chances to getting recognized by search engines.
  • Download Google Analytics: This is the main tool companies use to measure their traffic, conversions, etc.)
  • Install the free WordPress YOAST SEO plugin: This plugin will help you make sure your target key words are being addressed in your content.

You can’t just rely on Google to bring traffic to your website. Therefore, we need to explore other additional alternatives to entice your audience to your website.

Are there other ways I can attract my audience?

If you build it, they will come,” is advice that only works in the movies. In the real world, savvy business owners are all too familiar with the fact that customers aren’t going to “magically” appear.

If you want your business to grow, you have to find them. Easier said than done, right? This kind of pressure can be extremely overwhelming if you don’t know where to start.

There are a variety of tactics that you can do to make this happen, but below are some of my favorites:

  • Lead Magnet
  • An awesome marketing campaign

Starengu It's Time to Launch Your Blog Workbook

What is a lead magnet and why do I need one?

A lead magnet is amazing content (guide, cheat sheet, video, etc.) that you offer in exchange for that person’s contact information. This is where the magic happens! You need a lead magnet so you can build up your email list. The degree of success that you can expect to attain will depend on the engagement of your list. Just because you have a small list does NOT mean that you can’t make any money.

If you have a small list of folks that you took time to cultivate a relationship with is definitely going to increase your chances of having those people purchase from you. Your goal should be to have a large list of engaged customers that will be more susceptible to purchasing from you.

One of the main ways to do this is to offer your audience a “taste” of what you have to offer. Your lead magnet should be FREE and address a problem that your audience is experiencing that your lead magnet will help resolve. In case you couldn’t tell, this course is a lead magnet. 😉

There are people struggling to launch their online business because they don’t know where to start. I created this course to help resolve that issue while allowing my audience the opportunity to get to know me.

People don’t purchase products or services. They purchase from people that they trust will provide value and are more likely to help them grow in their endeavors. If your lead magnet sucks, then it really shouldn’t be a surprise when you don’t see any sales.

Times are hard. People don’t have money or the time to waste on products that they don’t envision will help them reach their goals. Please understand I’m not saying you have to give away everything away for free. That’s definitely not what I’m advocating. I believe that you should get paid for your knowledge. However, you will need to determine the balance that will allow you to showcase your expertise and ability to help them while encouraging them to explore your paid product offerings.

Once you find that “sweet spot” you are good to go!

Create your marketing campaign

In order to promote your company, you need to create a marketing campaign. Based on your buyer persona and marketing research you need to choose the appropriate content format (i.e. a great lead magnet) and platforms (i.e. social networks, forums, etc.) to share your content. Depending on the industry that your company belongs to your marketing campaign will benefit from having a mix of online and offline activities.

Regardless of whether your company is new or established, gaining exposure for your business can be a daunting task. The amount of noise in the marketplace may leave you feeling defeated before you even started your marketing campaign.

In case you’re looking for ideas, be sure to check out our Over 125 Amazing Online and Offline Marketing Ideas Checklist. While everyone else is shouting, the marketing ideas contained in this document are going to help you get heard.

Just checking in…

Kudos to you for getting through the DRIVE phase of your online journey! How are you feeling? I don’t want you feeling overwhelmed, so if you have any questions feel free to contact me. Don’t forget to download the It’s Time to Launch Your Business Workbook.

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