Marketing techniques

The following marketing technique posts are related to the DRIVE phase of your journey.

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Episode 61: What has the Coronavirus taught you about your brand?

Wow! Where do I even begin…this decade is definitely nowhere near what I imagined. Life was going fine until Rona I mean the Coronavirus hit the scene. I know this virus has ruined so many lives–physically, financially, emotionally the list goes on and my heart goes out to everyone. So many things are out of our control regarding this virus, yet, one aspect that I feel everyone can position themselves better is their brand. 

Regardless of whether you work a 9 to 5 or you own your own business, this situation has given us all a reason to step back, evaluate our chosen professions in order to determine new ways to pivot or elevate your brand.

Even though I believe every job is important the virus created a division creating new terms such as essential and nonessential businesses. Essential businesses would be considered grocery, hardware, gas, and restaurants (carryout and takeout only) you get the picture. Basically anything outside of the aforementioned was deemed nonessential and meant that you would have to work from home. Many people literally saw their livelihoods shut down overnight. So if you owned a clothing store, a gym or specialty store you were forced to close your business.

For the record, I don’t believe that this was fair. Small business owners should have received the same opportunity the big box stores, like Walmart, Target, and others received to implement social distancing measures to comply with the Stay at Home order rules. Don’t even get me started on this so, anyway, for this episode I’m going to focus on the fact that I’m a Group Fitness Instructor that works for a gym/studio.

I have a 9 to 5 job working in marketing (I work from home) and I teach dance fitness classes and I’ll soon be adding boxing classes as well. With that said, like many group fitness instructors, I work for a gym. I’m sure many folks know all too well that the gyms were immediately shut down and in many parts of the country, they remain shut down or are forced to give outdoor classes.

Now if fitness were my main gig this is what I would be doing in this order:

  • Create fitness videos to upload to a variety of streaming video platforms (YouTube, Instagram, TikTok)
  • Offer live on-demand classes  (the charge for your classes) /events
  • Create my own website and embed this information within the descriptions as well as a link to sign folks up to your mailing list
  • Depending on how friendly I am with those that you work at my gym, I may contact them to notify them about my videos (especially if I wasn’t able to gather my student’s contact information).

Side note: Here’s the verbiage that I would use if I was hosting virtual classes
(insert name of event) All-Access pass Cost: (insert your fee) This pass covers (insert number of classes)  If you want to dance but can’t afford the pass, please message me. That last sentence is optional. Again, I believe most people would be able to afford $5, but you’re still allowing someone the opportunity to try your class for free if you really want to go that route..

Again these are some things right off the bat that I would do. Just a reminder, I’m teaching for pure joy and a discounted gym membership; however, if this was my primary income I would treat it like it was my own business not me working for someone else. You are your own brand. Oftentimes people in the fitness industry fail to see themselves as a brand and just work for a variety of different gyms to make ends meet. There’s nothing wrong with this, but I get tired just listening to some folks’ schedules when they share their schedules with me…Again, to each its own but this is how I would pivot.

Now, if I’m an established brand in the restaurant business, you most likely saw a huge decrease in revenue as well. Many restaurants (especially mom and pop), do not spend much time or money on their websites. This is a huge mistake. You never get a chance to make a first impression. During this crisis, those who wanted to support restaurants would most likely visit their favorite restaurants’ site first. If a business makes it difficult for me to locate your contact information you’re off of my list. 

There’s no reason why a business should have a crappy website. They are way too affordable and easy to put together. I’m not saying you have to have a top of the line website, but if you’re using Wix or Blogspot for your site, it’s time to step up your game.

So one major way for offline brands like restaurants, clothing stores, etc. to maximize their business is to shift their offerings online. Look for ways to cross-promote your product/service. You can check out the blog where I share a ton of ways you can go about promoting yourself in a cost-effective way.

As always if you need any assistance, please feel free to contact me.

Thanks so much for listening to today’s episode. I’m confident that my side hustle of helping others to invest in themselves via my youtube channel, podcast, and most importantly my online courses can be of assistance to you.

If you enjoy Starengu’s podcast, please consider becoming a supporter of by donating to help offset the cost of producing this show. 🙂 

Remember, if you’re everything to everyone then you risk being no one. You never know who you may inspire. See you in the next episode!

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Starengu's Over 125 Marketing Ideas-Ways to Promote Your Brand

How To Create a Business Signature for Email | NEWOLDSTAMP Tutorial

In today’s video, you are going to discover why you need to take advantage of the email business signature service called NewOldStamp. NewOldStamp email signature service allows you the subtle ability to promote your service.

NEWOLDSTAMP Email Signature Generator Free NEWOLDSTAMP Email Signature Editor *

**BONUS*** Be sure to download free checklists, templates and business ebooks from our library.

How to Generate Leads with Quizzes

This is part 1 in the How to Generate Leads with Interact quizzes series. Click here to see the second post in this series.

How to Generate Leads with Quizzes

This is part 1 in our two-part How to Generate Leads with Quizzes series. Part of this series can be found here.

In order to spread the word about your business, you have to generate leads. There’s a variety of methods that many brands use in order to accomplish this feat.  The majority consists of tactics relying on social media, content marketing, etc. as an attempt to anticipate and satisfy their customers’ needs. However, one often overlooked tactic are quizzes.

Quizzes are a fun, low-cost solution to help brands to reduce the time it takes to connect with their audience while capturing leads. People love the opportunity to discover and share insights about themselves.

Therefore, if you’re trying to increase your brand recognition with quizzes you really need to look into Interact’s quizzes. Interact’s quizzes have a very similar look and feel to a Buzzfeed type of quiz. You have the ability to create your own quiz or use a pre-designed template. The best part about this tool is that you can setup your quizzes to require people to input their email addresses in exchange for finding out how well they did on their quiz.

Not only are you gaining incredible insights from your customers, but you’re increasing the amount of time that they spend on that they spend on your website. The more time people spend on your website encourages them to explore additional content that your brand has to offer. Discover how Interact’s quizzes will help you easily convert your leads to customers.

Check out the below video and sign up for your free account right here.

This is part 1 in our two-part How to Generate Leads with Quizzes series. Part of this series can be found here.

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How to Create and Embed Social Share Links within a PDF

Social Share and Embed Codes

One of the best ways to build your email list is to create a lead magnet. A lead magnet is valuable content (i.e. checklist, cheat sheet, etc.) that your audience desires to receive in exchange for providing you with their email address.Getting people to provide their email address is not an easy feat to achieve. Therefore, you have to make the most of your opportunity. One way to do so is by creating social share links that you embed within your lead magnet.Check out the below tutorial and don’t forget to download our Social Share Links Guide.

Starengu's Social Share Links and YouTube Code

How to Master Your Niche with Market Research

5 ways market research can energize your business You finally decided this is the year to make the dream of launching your business a reality! You’re most likely creating a checklist of all the things that you need to do in order to make this happen. Your list probably looks like this:

  • Create a website
  • How do I promote it?
  • Where should I go to find potential customers?

…and the list goes on with a variety of tasks that you need to complete in order to get this thing off the ground. When you review your completed list the initial excitement you felt is probably starting to turn into a mix of overwhelm, nervousness and panic. You’re left wondering, “I hope my efforts aren’t going to be in vain.” You decide to take the leap anyway and start checking off the items on your business to do list. (more…)