I’ve got a love hate relationship with blogging. I love the ability to share what I know with others but the process of getting there…not so much. Regardless of how passionate you may be about a topic, writing a blog post can sometimes be stressful. Sometimes, I get tired just thinking about the work involved in writing a blog. Brainstorming evergreen content ideas, conducting keyword research, searching for images, etc. can all be a bit overwhelming.
After going through all that work, I want to make sure that post gets a chance to “shine” for as long as humanly possible. I definitely don’t want all that work to be in vain, so I always make sure to take time to schedule and create a repurposing game plan. I make sure to repurpose my blog content using several of the following methods:
1. Offer your blog post as a PDF version as a freebie
This is an idea that is incredibly easy that a lot of people overlook. If you thoroughly enjoyed a post and you want to print it out, often times when you do so the formatting is wrong (especially a long one). You end up printing extra pages. If you’re particularly proud of that post and can’t think of a content upgrade to accompany that post, then offer it as a PDF version. Those of us who love to save trees will thank you. 😉
2. Social media status updates
Place yourself in your readers shoes audit your blog posts. Pull out key phrases, statistics, etc. that you can use as social media status updates that your audience would find of interest. Craft each piece of content to that particular medium. Then create an image that will accompany that post. Share these updates across the social media platforms that your audience frequents the most.
3. Create an ebook and advertise it for free on kindle
Once you start blogging you’re going to generate enough content that will allow you to create an ebook. Once you create your ebook you can either sell it or you can give it away for free as a lead magnet.
4. Take advantage of syndicated networks like Medium
Medium is an extremely popular website that can expose your content to an audience that you otherwise might not have reached. In case you’re concerned about Medium cannibalizing your traffic, you can stop worrying. Medium has already provided a way to ensure that your site will be viewed as the original source. Be sure to create a newsletter form using Upscribe so you can build up an email list.
Another great platform that you should consider using is LinkedIn Publisher. LinkedIn is typically viewed as the more “formal” of the social media networks. The majority of the articles are typically business related. It is an especially useful tool if you’re in between jobs. It’s a great way to catch a recruiter’s eye or your client’s attention, so you can stand out from the competition.
Did you know that over 500 million hours of video are consumed on YouTube? They are an engaging way to repurpose your content. Research indicates 74% of people who watched an explainer video purchased the product. It’s a lot easier to foster trust and explain a difficult concept by video rather than print screens. If you would like to learn how to record and edit video, then check out our Cheers to Your Courcess course.
When you conduct livestream video it allows you the ability to connect with your audience in real time. They can answer all of the questions that otherwise would have prevented them from purchasing your products or services.
I LOVE podcasts! It’s one of the few mediums that can truly be considered passive. You can listen to them while you’re sitting in traffic (you’re trapped anyway!), exercising (my personal favorite), etc. Creating a podcast and cross promoting it on your blog, YouTube, Twitter, etc. is easier than ever using Anchor. I’ve been testing Anchor out and have found it to be incredibly user-friendly. I plan on launching another blog soon and I will definitely be using this app for my podcasts.
Since my experience has gone well with the aforementioned podcast, my goal this year is to create one for Starengu. I want to start a podcast that highlights the journey of bloggers and entrepreneurs in order to inspire more people to start a blog as a creative outlet. Yes, you can make money blogging, but that shouldn’t be the main reason you choose to blog. I If you’re interested in becoming a guest, please complete this form. Don’t be shy. Share your story with us!
I don’t care how design challenged you may be, everyone possesses the ability to create a slide deck presentation. Take the best parts of your blog post and create an intriguing story with visual images. If you do it right, your story is going to compel your audience to learn more about you. If you want to work on your design skills, feel free to check out our Brazen Brand & Design, so you can take your design skills to the next level.
If your content has a lot of statistics, steps, lessons, etc. then take this as an opportunity to reinforce your point with images. Similar to Slideshare you are relying on the images to help you tell the story. However, if you were to print an infographic it would only take up one page (depending on the niche, it probably won’t fill the whole page). By the way, infographics make great pins on Pinterest. They tend to stand out more in the feed.
10. Create a course (video or email)
I am a HUGE advocate of creating email or traditional courses. Depending on your goal, topic, etc. can help you determine which route you want to take. Regardless of which choice you use, both enable you the opportunity to further help your audience know, like and trust you.
11. Email challenges
Just like the name indicates, based on the research you conducted (i.e. surveys, focus groups, online research, etc.) you will know what challenges your audience is facing. You can create a mini course specifically designed to answer of those challenges that you can quickly solve. You want to go for the quick win, anything longer needs to be a regular course.
For example, if you’re a digital marketer you could easily create an email challenge centered on ways to 3 ways to decrease blogging fatigue. Each day for 3 days you can provide quick tips that have a call to action which you would request your subscriber to perform. You can even make the challenge even more interactive by creating a private Facebook Group.
12. Expert Q & A interviews
Gather some folks who are considered experts within your industry and interview them. Interviews will take some of the pressure off of you when it comes to creating content. Your conversation with the expert(s), would be a great opportunity to create an audio version of that interview.
13. Updated version of your blog post
Conduct an audit of your blog. I’m sure there are blog posts that would be as good as new if you give it a little TLC. Completely revamp the blog post or add additional new information to the old post, include additional opportunities to interlink your content to newer content and the repost your blog post.
14. Host a webinar
Expand upon the blog post you wrote and create a webinar. This way people will get a chance to hear more about that topic and connect with other folks who enjoyed the content that you shared as well.
15. Roundup blog posts
Checkout your content calendar and do a complete audit of your blog. Using Google Analytics, check to see which blog posts were the most popular. Create a blog post literally called, “(Insert your blog name) Top 10 blog posts of (i.e. insert year, category, etc.).
16. Print on demand (T-shirts, mugs, etc.)
I’m embarrassed to say this, but I have an Amazon Merch and Spreadshirt store that I’m not using to its fullest potential. I have A LOT of ideas, but I don’t have the time to execute designing many of them. I really want to take advantage of my accounts and scale up because print on demand *can* be a lucrative side hustle if you do it right.
17. Content upgrades (Checklists,Guides, etc.)
The best way to build your email list is to offer content upgrades (ahem like Starengu’s Repurposing Content Checklist …) that will reinforce your ability to assist them with the challenges they face. The more folks consume of your free content will ease their conscience when it comes to deciding whether to purchase your products.
18. Create a resource library
Create a page on your website that enables your audience to see what type of content you have to offer. I personally place ALL of the content upgrades that I offer on my website as one BIG zip file that people will receive once they sign up for access to my content upgrades.
I know some people have a password protected page, but if your goal is to reduce the number of barriers to access your content, you may want to rethink this tactic for the following reasons (all of them based on my personal experience):
- The email with the password never arrived.
- Even if you do get the email, I’ve experienced the frustration of the password not working…
- When people experience the aforementioned issues, the odds of them contacting you are slim to none.
19. Share past content in your newsletter
When you audit your blog posts with your content calendar, identify evergreen blog posts and incorporate them into your email campaigns.
20. Promote older posts using sites like Missinglettr, Revive Old Post or Recurpost
If you forget to schedule your content, then you can use services like Missinglettr, Revive Old Post and Recurpost to do it for you. After you set them up, let them work their magic.
21. Highlight your top performing blog posts on a start here page
Regardless of whether you have a static (i.e. specified home page) or dynamic (descending blog posts) homepage (I discuss the pros and cons of this more in our Slay with WordPress course)
22. Highlight your content on Quora
You can incorporate your content into your profile. You also have the ability to search for questions where your blog post can serve as the perfect answer.
23. Best of (insert your blog name or category)
You should create a Pinterest Pin for every blog post that you create (I typically create 3 to 5). Then you need to make sure that you place them on a blog that highlights your blog. Make sure that the “Best of” boards that you create are towards the front.
Time to craft your repost game plan!
Before I create my blog posts, I literally work my way through this list to see which approaches will work best for that particular blog post. My content calendar helps me to quickly identify the blog posts that need another chance to “shine” again. I work way too hard to allow my blog posts to disappear into a black hole and I’m sure you do as well. Using the above mentioned ideas will keep your blog posts forever young.
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